Coupons are usually used as promotional tickets to improve the sales of consumer products. These tickets or documents will normally indicate a price discount or an outright rebate on purchases made by consumers. Glade is famed to be one of the world’s most celebrated home used products such as aerosols and air fresheners. Glade coupons serve to promote the sales of the robust range of products right from the manufacturers to the retailers, down to the consumers.
In this marketing strategy, usually used during promotions, the consumers or end buyers of the said product in question are usually the target and so the question as to how they can be reached with these coupons arises. The conventional media through which the glade coupons can be circulated or communicated to the targeted users are the internet, newspapers and other dailies as well as magazines. Mobile phones can also serve as a medium of reaching consumers through text messages.
There are two major groups of consumers identified with this method of marketing- those who are not swayed by the possible price slashes in a promotion and those whose consumer behaviors are highly influenced by this type of incentives. Research experience has showed that not all consumers will claim their benefits on their coupons as most consumers will rather purchase items at the normal retail price without any discounts. In a fast changing world of consumer behavior where competition is keen between manufacturers, the glade coupons will help determine consumer behavior toward price changes or sensitivity. The percentage of customers that claim their ticket benefits is usually a strong indication of whether it is necessary to slash prices to drive sales, or to enter into outright price wars with competitions in the market. There just might be a strong indication to maintain current prices if consumer behavior appears to be negatively influenced by price discounts, by the promoters.
Glade coupons apart from serving as incentives to price sensitive buyers are also a cheap way of advertising t wide range of products. In a way, there is equilibrium between discounts given to consumers and the margin saved on a fully fledged advert by the manufacturer or retailer doing the promotion. This way, more consumers are drawn to make purchases thereby driving sales between the two different groups of consumers earlier stated without necessarily spending more on advertisement for these products. This is especially true when the internet as medium of sending out these coupons is taken into careful consideration. More consumers are reached, and from all parts of the globe. More purchases are likely to be made compared to the other media of reaching potential end buyers.
It is interesting to note here that the objective of using this powerful marketing tool is to drive sales while taking advantage of the low cost of ‘advertisement’. Recall that a larger percentage of consumers would make purchases at the normal retail prices without using their vouchers. This way, the product can have some level of immunity from hurts that may arise from low consumer spending as a result of economic downturn or competition.